New York’s Fringe Festival has become a theatre-feeder. “When the fringe began in 1996, it was a countercultural event. Now, it’s a risk-free development workshop for theater producers, not to mention development types in film and television. And in turn, a lot of shows have hired publicists to exploit their properties and build attention. ‘There’s a total new focus on exploring the fringe. It’s all about buzz – which shows are going to rise above the crowd.’ The New York press has a lot to do with that. And since the Fringe Festival operates during the dull, dog days of August (arts-wise), there are plenty of editorial holes to fill.”