Embracing Our Digital Movie Future (But When?)

“There is little question that digital is the future of movie exhibition. The real questions are when it will happen and who will pay for it. The major studios are gung-ho on the technology because transmitting a movie over phone lines or on discs or by satellite will save them the expense of making individual prints of their films. At $10,000 a copy, a studio spends millions to duplicate a film like “The Hulk” that opens on 3,000 to 4,000 screens. Digital imagery is ostensibly incorruptible and theoretically as vivid as photographs on film. The digital revolution was supposed to happen four years ago…”