Missed Opportunities – Hispanics On TV

“The television industry has not brought in Hispanics in proportion to their burgeoning numbers and buying power. While Latinos make up 13 percent of the national population, Latino characters make up only 3 percent of the prime-time TV population. While some progress has been made – “The George Lopez Show” is considered a viable hit for ABC – the Hispanic market remains an afterthought for network TV, despite dramatic new evidence of its growing clout.”