Lower Prices And They Will Buy

“For years record buyers have complained that CDs are overpriced and the music industry has responded by saying, as politely as possible, put up or shut up. Now, panicked by the pirates, they’ve finally been compelled to slash prices to a reasonable level and sales have reached an all-time high. Profits are down but that’s what happens when you stop charging £16.99 for an item that costs 50p to manufacture.”