In the UK, consumers are buying songs for the ringers of their mobile phones. The tones generate huge profits for recording companies. “An estimated £70m of ringtones will be sold in 2003 – up from £40m in 2002. Most pop hits are available to buy as mobile phone rings – as are other popular tunes such as TV themes – for between £1.50 and £3.50. Many young mobile phone-owners change their ringtones regularly to keep up with the latest songs.”