More and more products (movies, cars, perfumes…) are being launched with odd, hard-to-pronounce names. “A name that’s different, that’s unfamiliar can be a plus because it sparks some memory code in people’s brains. They remember it, if only to ask someone else if they’ve ever heard of that word and what it means. Another factor driving the weird-word name trend is the difference between older and younger consumers. For the generations coming-of-age with the Internet, all this media access and interactivity have transformed pop culture into a global playground – what was once foreign and remote is now cool and exotic.”