Splintering The Audience

In a recent article in The Atlantic, David Brooks pointed out the hypocritical tendency of Americans to pay lip service to the ideal of ‘diversity’ from inside the safety of our completely homogenous self-styled social circles. That type of human narrowness is hardly news to the TV industry, which has been increasingly focused on the splintering of the American audience. ‘Niche programming’ is truly the wave of the future, and where once a network had to appeal to a broad cross-section of the country to be successful, today’s strategy is to group viewers into tiny genre boxes, where they can be easily catered to by programmers and, more importantly, advertisers.