Movies Grosses Up, Admissions Down

The movies took in more money in July than they did last July. But the increase was due to ticket price increases. “Estimated admissions for the month of July were 194.1 million, down 4% from the 202.5 million tallied during the comparable period in 2002. In a historical context, it was only the 10th highest admission count for the month of July in the past 11 years.”