Interactive TV Ready To Roll, But Will Anyone Care?

Producers and critics have been talking about it for years, but now, it appears that interactive television may finally be ready for a trial run. “And this time around, enhanced TV isn’t limited to television screens. Microsoft is teaming up with developers to create new forms of interactive content for the Xbox platform, and they’re targeting wider audiences than gamers alone.” But one industry exec is a bit doubtful that Americans actually want to interact with what they watch: “Audiences are lazy and TV still caters to the lowest common denominator… ETV has to be so simple that they can do it half-baked and horizontal on the couch.”