Balancing Past, Present, And Future In Cincinnati

Despite the large number of news stories devoted to the financial crunch facing the orchestral industry, plenty of orchestras are doing just fine, thank you. Case in point: the Cincinnati Symphony Orchestra, which is using a combination of cutting-edge marketing strategy and reverence for the history of the industry to stay on the right side of the financial ledger. And budget-slashing boards at other major American orchestras also might want to make note of the fact that the CSO is accomplishing all this while continuing to make recordings, appear on nationwide TV broadcasts, and mount extensive (and expensive) national and international tours.