The secret of box office success for touring shows? Stars. No matter who they are. “There are, for example, fading sitcom stars, former pop teen idols from the 1960s, 1970s and 1980s, or, in some cases, their extended families. When it comes to casting a touring musical in the American hinterlands or a self-dubbed world-class city like Toronto, any one of the above can headline a show and be guaranteed audience and media adoration.”