Blockbusteritis

Are audiences growing tired of blockbuster sequels? “Nearly 30 of this year’s big Hollywood films are sequels, but in the US ticket sales are down and there is a feeling that what seemed like a magic marketing notion no longer works. The big three screen offerings last weekend were sequels: Terminator 3: Rise of the Machines, Legally Blonde 2: Red, White and Blue, and Charlie’s Angels: Full Throttle. According to the box office monitor, Nielsen EDI, sales were down 15 per cent on last year’s July 4 holiday weekend.”