The End Of TV Advertising As We Know It?

New tracking data obtained by monitoring Tivo users suggests that TV advertising will be turned upside down. “This is the beginning of the end of that drunken orgy of dollars spent on broadcast TV as the ultimate ‘reach’ vehicle. Certain genres of programming are ‘stickier’ than others. The report said big-budget situation comedies and dramas tend to have the lowest retention and commercial-viewing rate because couch potatoes tend to record them and skip through the commercials rather than watch them live. Reality TV, news, and event programming such as the Oscars telecast, on the other hand, do significantly better at getting viewers to see the commercials.”