Two expensive Tokyo museums – so-called “bubble babies” – operated by the Tokyo metropolitan government – the Museum of Contemporary Art Tokyo and the Tokyo Metropolitan Museum of Photography – are heavily in debt. “Faced with huge losses, the directors are doing everything they can to educate staff members to the concept of profit and loss, nudging them to be more customer friendly and cost efficient. While working with their employees, the directors have also been busy trying to create more compelling exhibits to attract a larger clientele.”