Radio The Way You Like It

A new streaming radio station in London attempts to gather data about what each listener likes and doesn’t like and tailor its music playlists. “Here’s how it works for Users can either fill out a profile or just begin listening. If a song plays to the end, the system logs this as a thumbs up. But if the user doesn’t like a song and hits the Change button in the player, it’s marked as a thumbs down. Over time, a preference profile is built.”