Bookforum’s Makeover

Bookforum magazine has relaunched with a new high-minded editor. Eric Banks is “an extremely smart and informed editor who we thought would re-emphasize Bookforum’s coverage of scholarly and art books.” And Bookforum? “Bookforum is one of those high-minded enterprises whose bills are paid by a wealthy benefactor—in this case, the profitable Artforum. Total circulation for Bookforum is about 40,000, with about 10,000 copies sold on the newsstand and about 30,000 subscriptions. (Bookforum is sent free to all Artforum subscribers.)”