In Search Of Ratings, Aussie TV Takes A Dive

Australian TV is having a crisis of quality. It’s getting worse. “Without doubt, the commercial television industry is undergoing the biggest corporate shake-out of its 47-year history. The battle for profits has seen a generation of higher-placed executives recently cut loose. Proprietors have upped the pressure on the new guard to turn around a historic slump in advertising spending and cut costs even harder than their predecessors. They must boost ratings to attract more advertising dollars and make the network look better than its competitors.”