Mr. Movie Grosses

“When Arthur D. Murphy, the dean of box office reporting, died Monday, he left a legacy that has exploded far beyond anything he anticipated or wanted. He was the first to analyze and research studio box office grosses when he worked as a writer for the entertainment trade newspaper Variety. Based on extensive calculation, Murphy created economic indicators and began writing the monthly Variety Box Office Index as a measure of film performance. But not unlike Dr. Frankenstein’s creation, Murphy’s meticulous analysis of hard numbers has mutated into a wild-horse-race story.”