The Art Of Mobbing

It’s called the Mob Project and it works like this: Someone writes an email with a date, time, place and random activity, then sends it to people to forward to whomever they want. At the appointed time, dozens (hundreds?) of strangers converge at the appointed location. “The Mob Project has a particular New York twist – you have to know someone to get invited. There’s no website to go to for information, no ads in local papers – the mob forms from e-mails that are forwarded from person to person. ‘Everyone loves a mindless mob! I was so stoked when I got my invitation – no action, no protest, no needing to review my political stance on a particular issue. Just be there or be square.”