New Harry Not Expected To Swamp Publishers Again

The last Harry Potter book threw the publishing business into turmoil when a second printing of 3 million copies was ordered within 48 hours of the book’s release. “Some publishers were as much as six weeks late taking delivery on their fall lineups because the printers who make their books were too busy producing ‘Harry Potter and the Goblet of Fire.’ Even though it has an all-time record first U.S. printing of 8.5 million copies, ‘Harry Potter and the Order of the Phoenix’ is not expected to upset the publishing business as its predecessor did. Book sales overall are low so there is more press capacity available, and because the book is overdue, North American printers have had more time to figure out how to handle it.”