£1 Million Boost For UK Cinema

A new fund has been set up in the UK to help filmmakers promote and market their work without risking insolvency in the process. The fund, which will be administered by the Film Council, will make £1 million per year available for distribution, with no one film eligible to receive more than £300,000. The amount a film receives will be in inverse proportion to how well it does at the box office, making the fund less an incentive to succeed than a hedged bet against failure.