Why Spanish-Language Movies Have A Tough Time In The US

“Although Latinos make up the fastest growing segment of the U.S. moviegoing population, recent attempts at luring them to Latin-themed movies have met with mixed results. ‘We are just getting to know the market and how it works. We are trying to develop the market in those communities where the movies will have the most success…. There is a lot of risk. But there are a lot of people who see the opportunity and want to try’.”