Christo and Jeanne-Claude have always raised money for their big projects themselves. But their Central Park project – due to take place in 2005 – might cost $20 million. And there are environmental concerns about protecting the park. “While the potential for marketing products related to these project is almost limitless, the artists have never allowed any licensing or taken any such initiatives themselves. Until now.” The artists have allowed a foundation to license worldwide marketing rights to the project, with all the proceeds going to protecting an restoring Central Park.