Secret To Success: Promoting The Unconventional

The secret to why animation film-maker Pixar keeps turning out high quality movies? “If you don’t create an atmosphere in which risk can be easily taken, in which weird ideas can be floated, then it’s likely you’re going to be producing work that will look derivative in the marketplace. Those kind of irrational what-ifs eventually lead to something that makes you go, ‘Wow, I never would have thought about it.'”