Go 2 R Museum

Trying to attract younger audiences, York’s railway museum is trying a new ad campaign. “Posters showing a pair of oily handprints on a woman’s denims went up yesterday in clubs and student bars across York to try to bring down the average age of helpers at the National Railway Museum. Heavily reliant on enthusiasts in the their 40s and above – a problem shared by scores of other museums and galleries across the country – the final home of hundreds of historic trains is also texting young people in schools and colleges in the city to tempt them into helping. Designers have created a locomotive-like logo using computer symbols from the asterisk to the double-dash, and added the message: ‘Ifu think trAns R ZzZz thnk x2.’ (If you think trains are boring, think again.)