Sales of 100 favorite books chosen by the BBC in its Big Read program have soared, as people check out what’s on the list. Bookseller “WH Smith, however, has taken a different tack. It has launched a set of ‘Little Reads’, flimsy little paperbacks priced at £1 apiece, reprinting just the first chapter of a book from the Big Read 100 as a ‘sampler’.” David Sexton writes that it’s a “potty” idea.