Kaiser’s Prescription For Bad Times: Do More

The Kennedy Center’s Michael Kaiser says that in hard times arts organizations need to do more, not less. “When an organization has a little bit of a problem, it is the first reaction of the board and staff that tends to make the problem worse. Their natural reaction is to pull in and say, ‘We have to do less.’ Organizations get into a vicious cycle. They cut back a little bit on art and marketing. They get a little bit less revenue the next year, and they cut back a little more. And they have less. They have less, they have less, they have less.”