Can Books Compete With Big Entertainment?

Publishers meet to discuss how to revive their waning business. “Consumers now occupy some 300 more hours per year with ‘entertainment’ activities, compared to 15 years ago. It’s a full plate of entertainment choices. Not surprisingly, consumers have an attention span of ‘maybe 10 days,’ which might explain why big authors aren’t selling as well as in past years. The public is increasingly disenchanted earlier, and then rushes off to the next new thing. Consumers are no longer loyal to products or channels.”