The New Chick Lit Imprints

“Chick Lit is a literary genre that has been demanding attention for about four years. Since then, an explosion of books with candy-colored covers and sassy girlfriend titles have appeared on bookstore shelves across the nation. And now, Pocket Books, a division of publishing giant Simon & Schuster, is launching a new imprint called Downtown Press, symbolized by a shopping-bag logo and devoted exclusively to the genre.”