After Sydney’s Museum of Contemporary Art got a grant in 2000 to drop its admission charges, the museum saw a dramatic increase in visitors. Now Telstra – the free-admission underwriter – has agreed to continue the sponsorship for three more years. “Telstra will inject more than $500,000 annually into the MCA in a three-year arrangement to underwrite the free-entry policy. The deal continues an original sponsorship arrangement that allowed the gallery to scrap its $12 admission fee in mid-2000.”