Apple CEO Steve Jobs unveiled the company’s long-awaited new music downloading service this week, with a single song going for 99 cents. That’s a good price, but many observers are already saying that it isn’t nearly good enough to lure consumers away from peer-to-peer file swapping services, where they can get the same songs for free. There seems to be no shortage of opinions on what the proper price of a song really is, but no one really knows how Apple will fare, since their unique non-subscription-style download service hasn’t really been tried before.