Why They Love Saatchi

Charles Saatchi’s new gallery is a big success. “More than 4,000 a day have passed through the wood-panelled monument to civic bureaucracy since it opened to the public on 17 April, turning one man’s fancy into one of the must-sees on London’s tourist map. It was always bound to be a hit. The Saatchi name is a bigger brand than any that Charles ever represented in his advertising days. The gallery is its latest, logical manifestation, embracing some of the most iconic objects of the end of the 20th century. All that remains to be resolved is whether it can live up to its own exquisite hype.”