The Barnes & Noble Way

Dennis Loy Johnson has noticed that Barnes & Noble seems to be less interested in selling new books these days. It follows the B&N formula: “Remember the scenario? It was enacted across America — B&N comes to town and builds a super store right next to the best independent bookstore around. They promise to enhance the local book culture, to spawn a local literary café society, by letting people making all kinds of periodicals available in the entrance way, where people can also post notice of literary events and reading groups. The store also hosts lots of readings by local writers, and organizes reading groups. It’ll be good for all the bookstores and book lovers around! they proclaim. Meanwhile, they sell books at a drastic discount until all the local competition has gone under. Then they stop discounting, prevent anyone from putting free periodicals in the entry way, take down the bulletin board and stop hosting readings and reading groups.”