America’s Top 20 – All About Product Placement

Of the 20 songs on the American Top 20 list last week, ten of them plugged products in the songs. “Stars love plugging. Brands love getting plugged. But someday the slightly murky relationship of product placement and what initiates that product being placed in a song might have to change. If you were a sandals-wearing, lead-the-people-through-great-hardship kind of a guy, you might say that this was because it was in some kind of fundamental way “wrong” or something like that. If you’re slightly less amazed in these days of ‘created brand relevance that doesn’t appear orchestrated’, then you might just say it’s because it’s all getting a bit boring.”