Why It’s Difficult To Get Publishing Sales Figures

“Nobody talks about publishing numbers because they are so unbelievably low. How many authors really make a living wage from their advances? How many books actually earn out, or pay their authors anything beyond the initial advance? And how many copies sold turn any particular book into a best-seller? Those are the questions all people interested in publishing think they want to know—and their answers are the ones publishing executives go out of their way not to reveal. A book can be on the best-seller lists for a couple of weeks and have sold 30,000 copies. Within publishing, that’s a reasonably good showing, but compared to, say, the music or movie or magazine business, where sales are measured in millions, it seems like nothing.”