It seems like every public space and event has a corporate sponsor these days. “The marketing idea behind this trend is consumer impressions. The more often we see a company’s name, the theory goes, the more likely we’ll trust that company and, in turn, buy its products or services when the opportunity arises. Thus, we get corporate names on the sports facilities and concert venues we attend, ubiquitous product placement in the movies, TV and cable shows we watch, even in the air we breathe (thanks, Fuji blimp).” But instead of complaining, maybe we should see this as an opportunity. “The biggest untapped avenue for sponsorship may just be us. Individuals. You and me…”