The Believer Tiptoes Into View

In recent weeks, a new magazine has begun to creep quietly onto the racks at a few select independent bookstores in the Midwest. It seems to be vaguely literary in nature, but also appears to flout a great many traditional rules of literary navel-gazing. It’s called The Believer, and yet it’s a bit unclear what its publishers might believe in. It has a manifesto instead of a title page, and makes no effort to stand out in any way, despite a clear attempt to appeal to a young, hipster literary crowd. So what is The Believer, and who is behind it? Let’s just say that the new mag is a heartbreaking periodical of staggering marketing savvy.