Top figures at the Federal Communications Commission are sparring over the right way to approach further deregulation of the American media industry. Both sides agree that further loosening of the rules regarding media ownership is desirable, but there is disagreement over the extent of the deregulation, and the formulas which would be used to calculate ownership limits in a given market. Still, the debate is largely over small sub-issues, and nowhere in the upper echelons of the FCC is anyone giving any credence to the notion (generally accepted by press and public) that media deregulation has been disastrous from the point of view of the consumer.