Disney Rethinking Digital Content Strategy?

Disney CEO Michael Eisner signals a shift in Disney’s emphasis on policing copyright infractions. “Last year the company was a leading proponent of a bill, which didn’t become law, that would have forced electronics makers to prevent consumers from making unauthorized copies of films and songs. In the future, Eisner said, movie studios will need to be more flexible about the way they distribute movies. He suggested that in place of the current sequence of studio releases – from theaters to video to pay per view to television – studios would need to offer faster distribution, directly to consumers. ‘If we don’t provide consumers with our product in a timely manner, pirates will’.”