Finally, Stepping Out Of Grammy’s Shadow

Outside of Canada, few have heard of the Juno Awards, and even at home, the ceremony honoring the best in Canadian music is often derisively referred to as “Grammy Jr.” But this year, the Junos may be ready to make an international mark, with artists like Avril Lavigne, Nickelback, and Celine Dion representing a new crop of Canadian singers who have found spectacular success worldwide. But will the stars and the national pride be enough to get Canadians to watch the traditionally low-rated broadcast?