You might think – given the youth-obsession of marketers, that music buyers are almost all in their 20s. Far from it. “The most powerful record buying bloc in America is made up of people over 40. And they’re buying a wide variety of music – from newcomers such as Norah Jones and John Mayer, to new work by veteran artists such as James Taylor and Bruce Springsteen. There’s more to the story than Baby Boomers flexing their demographic muscles yet again, though America’s 81 million 35-to-54-year-olds do outnumber the country’s 75 million 15-to-34-year-olds, according to 2000 Census figures. Boomers not only have the critical mass and the cash, they also have an entirely different relationship to music than young people do.”