How Do You Make The Arts Work On TV?

“There is a recognition that the arts, especially on BBC1, have been underserved. Accordingly, the holy grail for the BBC seems to be programmes that bring in a mass audience while simultaneously appealing to aficionados.” But how to accomplish it? “It means doing more and doing it bolder; it means resting tired formats, and indeed tired faces. Those involved in the live arts would attest to the fact that if you want to make an impact, if you want to transport and transform people, then you have to take real risks. And that’s what art is all about.”