Cutting Out The Middleman – Harry Potter Goes Direct To Schools

Booksellers are protesting that the Scholastic, the publisher of the Harry Potter books, has been taking orders for the book directly from schools, bypassing the booksellers. “Publishers have an obvious motive to sell direct: They keep more of the money. Scholastic has been selling books, including the earlier Potter works, at fairs for years. But this is the first time a Potter book has been pre-sold, offered before publication. And some retailers say they can’t afford to lose any sales during a difficult economic time.”