Much of the history of the world has been the story of struggle against the powers that be, a fight for independence. But artists can no longer delude themselves into thinking they are independent – at least not if they want to be successful. “She and he calculate, measure and double-guess their art’s compatibility with the rigid rules of the distribution of art, which dictate that art should be packaged in novelty and product-recognition or name-recognition, regardless of the esthetics or ideology represented in it…”