“This week they’re celebrating the 10th anniversary of the South by Southwest (SXSW) Film Conference and Festival, a nine-day event that started off as a mere offshoot of the longer-running SXSW Music Festival, but that has quietly proven itself as a must-do stop on the film circuit. SXSW Film now has more genuine buzz behind it than Robert Redford’s Sundance Film Festival, which a decade ago was a lot like SXSW is today (a cautionary note, perhaps).”