Opera As A Big Fun Show

“Whether or not the Broadway Bohème is an operatic success is almost beside the point. It is a marketing triumph that will likely allow Luhrmann and his investors to recoup the show’s $6.5 million investment – and then some. La Bohème’s success shows that it’s possible, if expensive, to sell opera to non-operagoers. There’s a lesson here for opera impresarios. It shouldn’t be that hard to persuade people who love the art form to attend performances by giving them a good reason for going. And if opera can go to Broadway, why can’t Broadway go to the opera?”