Marketing A Memorial

Let it never be said that the two finalists in the Ground Zero sweepstakes were content to sit back and let others decide the fate of their designs. Both Daniel Libeskind and Rafael Viñoly have been working overtime in an effort to make their respective proposals attractive to New York’s political and artistic bigwigs. “With talk of truth and beauty, memory and monument, these architects have been selling themselves like movie stars… Not since Gary Cooper appeared in The Fountainhead has the public been so riveted by architecture and architects.”