The sooner the industry embraces digital technology, the better off we’ll all be, says Don Tapscott. Not that internet audio is perfect – far from it. But unlike traditional media, the MP3 has created a world full of choice, and that’s what modern society demands. “This is great news for budding musicians, since music isn’t exclusionary in its use. In an increasingly hectic society, almost all of us have less time for the activities we enjoy, except listening to music. Music makes a good experience better.”