The city of Venice has a new logo, a “rather severe-looking winged lion superimposed over a V. Winged lions, dating to Assyrian times, have been a symbol of Venice for hundreds of years.” But the city wants merchants to pay for the logo. “We don’t want to raise money just by selling T-shirts. Anyone who now uses Venice for private reasons to make private money, we’re asking them to add our logo and pay a fee. This way they will state that they are participating in a worldwide campaign to save Venice — and to preserve its heritage.”