Big Ambitions For New Culture Mag

A new magazine on culture out of Los Angeles has attracted some high profile writers – among them Douglas Rushkoff, Kristine McKenna, Spike Jonze – despite not being able to pay high-profile fees. The magazine is called Arthur, and it’s distributed free with a print run of 40,000 “Arthur’s success in gathering talent comes in part from a promise that writers will be lightly edited, and that underground artists and controversial subjects will be championed. ‘I know all this stuff sounds pompous. But there is no money here. This is an activist magazine. I have a clear idea of what’s wrong with this culture and this world. This is the stuff I’m interested in, this is the work that’s gratifying to me’.”